ABSTRACT. The purposes of this research are: (a) to investigate the generalisability of Boom and Bitner’s () services. Marketing Mix. Booms and Bitner () had modified and expanded the traditional. marketing mix elements from 4Ps to become 7Ps by adding another three new Ps. The marketing mix is a foundation model. The marketing mix has been defined as the “set of In , Booms and Bitner proposed a model of 7 Ps, comprising the original 4 Ps extended by process, people and physical evidence, as being.

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In bltner, the physical evidence serves as a visual metaphor of what the company represents, what services it facilitates and the relations between customers and employees.

Finally, physical evidence, that related to the environment in which the service is delivered. This service scape includes three physical environment dimensions that represent the relation between services and environment, namely:.

Mary Jo Bitner

A Premium Company Profile puts your company ahead of all other similar companies in the company search. The price of a product or service is determined by bitjer factors that an organization invests during the preparation of the product. A service is consumed at the point of sale.

There is no clear yes or no regarding the usefulness of any possible extension to the traditional 4Ps approach in marketing Reppel, The other Ps are power, public relations, physical facilities, personnel and process management.


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Marketing Mix: A Review of ‘P’

People, Physical Evidence and Process determine the success and the existence of a service company. This article needs additional citations for verification. I will definitely recommend this site to my marketing class. Artifacts that remind customers of a service performance.

Marketing mix means of bitenr marketing planning into practice Bennett, Una lettura in ottica sistemica. This is a vitally important element of the service marketing mix.

CVIS component covers clothing, buildings, and vehicles, and the publications cover the stationary, forms and general publications. The goods and services for consumers or citizens.

The more intangible the service the more important it is to make the service around it tangible. Price also includes considerations of customer perceived value. As the next century draws closer, it is apparent that some marketing managers are basing their relationships with customers on policies and procedures called either individualisation, mass-customisation, or personalisation.

Services marketing may also cover elements in a traditional physical product sales environment such as customer services and tech support.

7Ps of Marketing | Additional Elements of Marketing mix

How to cite this article: Frey has suggested that marketing variables should be divided into two parts. As services are intangible, customers bitnre continuously looking for concrete clues to help them understand the nature of the service company.


Place refers either to the physical location where a business carries out business or the distribution boooms used to reach markets. They are also expected to supervise while customers are promptly greeted, seated, fed, and led out so that the next customer can begin this process.

Marketing mix – Wikipedia

From Wikipedia, the free encyclopedia. Below the new elements are briefly explained one by one. The marketing mix has been defined as the ” set of marketing tools that the firm uses to pursue its marketing objectives in the target “. Sorry, you must be logged in to post a bihner.

To cater to language differences, the menu displays contain images that help create similarities everywhere. Within the service companies quality and feedback are always at the top of the list so that they can serve their customers well, retain them and improve the necessary service processes and service scape.

Hooms me a great deal, to complete my assignment. Add a link to this page on your website: